The Ultimate Guide to the Best Self-Tanning Products on the Market

Best Self-Tanning Product

Flash that perfect sun-kissed skin without the damaging effects of the sun! Streaky finishes, orange undertones and a tell-tale smell have been replaced with streak-free finishes, natural shades and long-lasting results. But with so many products all claiming to be the best, how do you even know which one to invest in?

Below, a guide to the best self-tanning products on the market, broken down by formulas, skin types and, unique features to help you find your best bet. From newbies to old hands, we’ve got you covered when it comes to self-tanning.

Why Choose Self-Tanners Over Sunbathing?

Long-term exposure to UV rays of the sun or tanning beds can cause premature aging, pigment irregularities, and skin cancer. Self-tanners offer a safer way to get the glow you want without putting your skin in danger.

Today’s self-tanners are full of moisturizing versions and clever formulas, resulting in a natural finish that looks like you’ve spent time in the sun while ensuring your skin stays hydrated.

Want to dive deeper? Check out for a full breakdown.

How to Choose the Right Self-Tanning Product

Not all self-tanners are created equal. Picking the perfect formula can depend on your skin type, tone, and personal preferences. Here are some of the most popular types of self-tanners available and their benefits.

1. Self-Tanning Mousses (Best for Quick Absorption)

Light and airy, mousses are a popular choice for those who want an even application that dries quickly. They’re perfect for anyone who doesn’t want to wait around for their tan to develop before getting dressed.

Top pick: St. Tropez Self Tan Classic Bronzing Mousse

  • Dries in 60 seconds.
  • Offers a natural olive-tone tan.
  • Includes hydrating ingredients like jojoba oil.

Pro tip: Use a tanning mitt to avoid streaks and keep your palms clean.

2. Gradual Tanning Lotions (Best for Subtle Tans)

If you want a tan that builds up slowly over several days, gradual tanning lotions are for you. These are ideal for light skin tones or anyone new to self-tanning.

Top pick: Jergens Natural Glow Daily Moisturizer

  • Gradually deepens your natural color.
  • Infused with Vitamin E to nourish your skin.

Pro tip: Gradual tanners are great for maintaining a tan between applications of stronger products.

3. Self-Tanning Sprays (Best for Hard-to-Reach Areas)

Sprays are your go-to for an even tan on hard-to-reach areas like your back. They allow for quick application and are often enriched with skincare benefits.

Top pick: Bondi Sands Aero Ultra Dark Self Tanning Foam in Spray Form

  • Ultra-dark finish perfect for events.
  • A coconut scent and quick-dry formula.

Pro tip: Hold the spray about 10 inches from your skin for optimal results.

4. Tanning Drops (Best for Customization)

These concentrated drops are added to your favorite lotion, allowing you to customize your tan. Perfect for the face, they’re lightweight and adaptable.

Top pick: Isle of Paradise Self-Tanning Drops

  • Vegan and cruelty-free.
  • Available in various shades for different skin tones.

Pro tip: Mix just a few drops with your daily moisturizer to control the intensity.

Key Features to Look for in a Self-Tanner

Not sure how to compare products? Here are some key factors to consider when shopping for a self-tanner.

Natural Ingredients

Look for products made with nourishing ingredients like aloe vera, jojoba oil, or green tea. These not only moisturize your skin but also prolong your tan.

Streak-Free Technology

Many modern self-tanners feature streak-free formulas that prevent orange patches or uneven coloring.

Buildable Color

A good self-tanner allows you to control the intensity of your tan. Buildable formulas work well whether you’re aiming for a light glow or a deep bronzed effect.

Skin-Specific Formulas

For sensitive skin, choose a hypoallergenic or fragrance-free product. For those with oily skin, a lightweight or non-comedogenic formula is best.

Longevity

The best self-tanners last up to 7-10 days with proper care. Check reviews for how long the product stays on without fading unevenly.

Must-Know Tips for Applying Self-Tanner

Even the best self-tanning product can turn streaky if not applied correctly. Use these tips to make your tan as flawless and natural-looking as possible.

  1. Exfoliate First: Always exfoliate your skin 24 hours before applying a tanning product. This removes dead skin cells and ensures a smooth surface.
  2. Moisturize Dry Areas: Pay special attention to areas like elbows, knees, and ankles, as they tend to absorb more product. Applying moisturizer there helps prevent dark patches.
  3. Use a Tanning Mitt: A mitt ensures even application and prevents your hands from staining.
  4. Apply in Sections: Work on one section of your body at a time, blending quickly to avoid streaks.
  5. Avoid Tight Clothing: Wear loose clothes after application to avoid rubbing off the product.
  6. Keep Skin Hydrated: Proper hydration helps extend the life of your tan.

How Does Self-Tanner Actually Work?

Self-tanners contain an ingredient called DHA (dihydroxyacetone), which reacts with the top layer of your skin to create a tan-like appearance. DHA is FDA-approved and safe for use. Modern formulas often combine DHA with erythrulose for longer-lasting and more even results.

For more information about how self-tanners compare to traditional tanning methods, check out this guide by The Skin Cancer Foundation.

Which Self-Tanner is Truly the Best?

The best self-tanning product is subjective to your personal wants and skin, but if we had to vote, #1 would be the St. Tropez Self Tan Classic Bronzing Mousse. It’s easy to apply, fast drying, and provides a streak-free, healthy-looking color.

But if you love the novelty of customization, Isle of Paradise Self-Tanning Drops are another great option for the bespoke tanning enthusiast.

Whatever the product, the key to the best self-tanner for you is trial and error. Experiment with different formulas and don’t be afraid to try, try again, until you find one that’s right.

Get That Glow, Without the Sun

With so many benefits, there’s no reason not to ditch the tanning lotions and work on achieving a bronze look that looks and feels natural. There’s a mousse to a spray; an option for every skin type and experience level. And that, friends, is how you ensure the perfect self-tan.

You don’t need to damage your skin for the perfect summer glow when there are plenty of reliable alternatives. Be smart, use self-tanning.

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