Product Launch Plan

How to Create a Product Launch Plan That Actually Works

Launching a new product can make or break your business. Statistics show that 95% of new products fail within their first year, often due to…
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Product Lifecycle

Mapping the Product Lifecycle to Outbound Marketing Strategy

Every product follows a predictable journey from inception to decline, and your outbound marketing strategy should evolve alongside it.…
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Managing Reputation on Product Pages

Star Ratings Matter: Managing Reputation on Product Pages

Product page ratings can make or break your online sales. A single star can determine whether customers click “add to cart” or…
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